Museum Hakka Indonesia
Art Direction, Branding Design, Graphic Design
ROLE:
Graphic Designer
CLIENT:
Museum Hakka Indonesia
SECTOR:
Museum, Culture & Education
Museum Hakka Indonesia is a museum in Jakarta dedicated to preserving and sharing Indonesian Chinese and Hakka heritage.
This self-initiated project aimed to refresh and develop the museum’s logo and visual identity system, which has remained largely unchanged since 2014. The project draws inspiration from the museum’s historical narrative, providing opportunities for creative and narrative-driven design.
The museum’s proposed design features a simple and versatile logo, along with a novel-inspired layout using serif typography, archival imagery, and heritage-inspired colours. This approach enhances the overall identity and appeal of the institution.
Poster Design
Digital Screen Design
Instagram Banner Design
Museum Hakka Indonesia’s information brochure is available in Indonesian/English and Chinese, featuring floor-by-floor museum maps, exhibition information, museum statement, and sponsor acknowledgements. Each version uses a distinct cover treatment and logotype while maintaining a consistent visual identity.
Information Brochure
A-Frame Signage
Exhibition Label
Merchandise Design
Oversized T-Shirt Design
Paper Bag Design
